Discovering Growth through Customer-First Innovation

We helped a leading materials company to discover new sources of sustainable, profitable growth by pivoting to a customer-orientation and innovating alongside them.

CHALLENGE

Facing eroding margins and high competition within their traditional engineering-based solutions, a leading materials company sought new opportunities in less combative, higher margin markets.

DISCOVERY

A novel growth strategy based on enabling customers to differentiate their products through innovative material aesthetics was devised, supported by Innovation Centers.

IMPACT

This work led to $350 million in high margin sustainable growth over the space of 5 years, an enhanced product portfolio and a new collaborative partnership ecosystem with companies like Mercedes, Motorola, Nokia, Ericsson, Apple and HP.